Primary event design
Approach
I developed a word mark and cohesive visual system that reinforced themes of faith, prayer, and self-worth while clearly organizing essential information. The design balanced excitement and clarity—using engaging visual elements to appeal to children while maintaining readable structure and straightforward messaging for parents.
Project
This project involved identifying and analyzing a locally produced public advertisement, then translating its core message and structure into a more cohesive and strategic communication system.
INSIDE THE PROJECT
