orijin coffee visual identity
Approach
I developed a cohesive visual identity, including logo,
typography, color palette, and photography direction.
The design approach used hand-drawn elements to
reinforce authenticity and organic production, while
bold uppercase headlines communicated clear benefits
such as supporting local roasting, fair farmer wages,
and organic health advantages.
Project
The project focused on applying a full design process to solve a communication design problem centered on coffee sustainability.
