maria hampton environmental design
Approach
I grounded the project in direct observation and research, using the exhibit’s themes of nature, memory, and family storytelling to shape the visual direction. After identifying adults aged 25–55 who value local art and reflective outdoor experiences as the primary audience, I developed an annotated visual system built around the keywords frontier, immersive, and celebratory.
Project
This project required researching an artist and venue, identifying a target audience, and developing a cohesive visual system applied across editorial and environmental design.
INSIDE THE PROJECT
